中文摘要：

既有研究认为技术“峡谷”是由于左端有远见者和右端实用主义者之间的心理特征存在差异而形成,本文从“创新生态系统”外部环境因素角度,采用行为实验的方法,对“峡谷”形成机理进行实证研究.实验一检验有远见者和实用主义者对新兴技术产品的购买决策受市场结构（组织市场/消费市场）因素影响,发现前者更偏好组织市场结构,后者更偏好消费市场结构,但前者在组织市场结构下的购买意愿并不显著高于后者;实验二检验有远见者和实用主义者在进行购买决策时受产品价格因素影响,发现后者更偏好购买符合心理价格预期的产品,前者对超出心理价格预期产品的购买意愿显著高于实用主义者.

英文摘要：

The relevant researches believed that the appearance of the emerging technology chasm was due to the differences of psychological characteristic between visionaries on the left end and pragmatists on the right end. It discussed the formation mechanism of chasm in external factors of innovation ecosystem and methodologies of experimental behavior. Experiment 1 proves that the emerging technology products purchasing decisions of visionaries and pragmatists are effected by market structure （organization market or consumer market）. Visionaries prefer the organization market and pragmatists prefer consumer market. But in organization market, visionaries＇ purchase intention is not significantly stronger than the pragmatists. Experiment 2 proves that the purchasing decisions of visionaries and pragmatists are effected by price. Pragmatists prefer the product within psychological price expectation, and visionaries＇ purchase intention is significantly stronger when the price is beyond psychological price expectation.