中文摘要：

履行CSR已经不再是企业的选择性行为,而是企业的基本生存法则。日趋白热化的市场竞争要求企业必须竭尽所能地最大化可支配稀缺资源的产出效率,在＂履行CSR＂与＂获取经济利润＂之间,如何实现＂鱼＂与＂熊掌＂兼得是企业亟待解决的问题。

英文摘要：

Fulfilling corporate social responsibility（CSR）is no longer the selective behavior of enterprises, but the basic rule of survival. The increasingly intense market competition requires companies must do whatever they can to maximize the output efficiency of their disposable scarce resources. In such context, how to ＂have the cake and eat it too＂ between fulfilling CSR and obtaining economic profits for enterprises has been a burning problem crying out for solutions.