中文摘要：

移动互联网的飞速发展为广告投放提供了一种新的应用模式,移动广告已成为移动互联网的主要赢利模式之一。基于用户的细分按需投放广告,是移动广告发展的必然趋势。本文提出了移动互联网广告推荐体系的结构,根据WAP页面的所属类别和关键词,在广告库中选择相匹配的广告进行投送。

英文摘要：

The rapid development of mobile internet provides advertising as a new mode of application. Mobile advertising has become a main profit mode for the mobile internet. Advertising based on user-demand, is the inevitable trend of mobile advertising. This paper proposes the architecture of mobile internet advertising, in which the advertisements are put on WAP pages according to the category and keywords of WAP pages.