基于行为博弈方法研究在不完全信息情况下,供应链节点企业之间的收益分配。分别研究了制造商和分销商具有信息优势且制造商先出价的Stackelberg模型。研究了制造商与分销商随着合作深入,彼此对对方的订购及定价信息掌握的更加明确,即从随机分布函数未知到分布函数已知的过程中的博弈分析。结果表明:制造商和分销商的定价均受价格弹性的影响;在制造商具有信息优势时,分销商的收益会受先验信息的影响;在分销商具有信息优势时,制造商的收益会受先验信息的影响。
Research on profit allocation for supply chain between enterprises of the supply chain node under incomplete information base on Behavioral Game Theory. I researched staekelberg model of manufacturers and distributors with information advantage respectively and the manufacturer first bid. With the further cooperation, manufacturers and distributors have got orders information and pricing information of each other more clear. That is, from random distribution function is unknown to the distribution function of the known in the process of game theory. The results show that: first, pricing of manufacturers and distributors are all influenced by price elasticity;second,when manufacturers have information advantage distributors' benefit will be subject to a priori information;third, when distributors have information advantage manufacturers' benefit will be subject to a priori information.