中文摘要：

本文阐述了移动社交网络在过去二十多年间的快速发展及主要研究成果,分析了意见领袖人格特质,并在此基础上,从意见领袖人格魅力、时间扭曲及代际差异三个方面,提出了移动社交媒体意见领袖正能量信息传播战略举措。

英文摘要：

This paper expounds the rapid development and main research results of mobile social network in the past 20 years and analyzes personality traits of opinion leaders. Then, the paper proposes energy information dissemination strategy of opinion leaders for the mobile social media based on personality charm of the opinion leader, time distortion and generational differences.