位置：成果数据库 > 会议 > 会议详情页
Effectiveness of Trade-Ins and Price Discounts: Substitutability and Loss Aversion
  • 所属机构名称：清华大学
  • 会议名称：AMA Summer Educators’ Conference Proceedings
  • 时间：2013.8.9
  • 成果类型：会议
  • 相关项目：服务行业售后服务中的员工满意、顾客满意及管理层支持关系研究
同会议论文项目
服务行业售后服务中的员工满意、顾客满意及管理层支持关系研究
期刊论文 31 会议论文 14 获奖 4 著作 1
同项目会议论文
不完全脱销对消费者购买意向的影响
How Payment Mechanism Influences Consumers’ Product Evaluation?
The Impact of Psychological Empowerment in Post-Services
购后时间对降价引致后悔情绪的影响探讨——基于产品类型的视角
Is Seeing Believing: Increasing Owners’ Willingness to Sell By Counterfactual Reference Pr
How Payment Mode Affects Sellers’ Pricing Behavior: The Roles ofVividness and Cognitive Focus
产品类型对购物冲量效应的调节作用研究
低准确率信息源对消费者预测效果的影响
Go Beyond Just Paying: Effects of Payment Mode on Mental Construals
Forgo or Go for One? The Unavailable Effect on Consumer Decision in Nonalignable Choice Sets
Cash Payment Leads to Lower Selling Price? The Roles of Vividness andCognitive Focus
Competing or Aligning? Mobile Operator’s Pricing Adaptation to the Challenges from OTT
The Role of Financial Gift Formats on the Persuasiveness of the Advertising Messages