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Reference Group Influence on Desired Self-Brand Congruency in Mobile Phone Purchasing Behaviors: An
  • 所属机构名称：对外经济贸易大学
  • 会议名称：Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference
  • 成果类型：会议
  • 相关项目：基于客户关系的顾客创新过程与管理研究
作者： 王永贵|Jiayuan Liu|He Jia|
同会议论文项目
基于客户关系的顾客创新过程与管理研究
期刊论文 50 会议论文 28 获奖 7 著作 5
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