欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
位置：立项数据库 > 立项详情页
中文摘要：
本研究以关系营销与客户关系管理理论为依托，在借鉴消费者行为学、认知心理学、创新管理与扩散等领域的理论的基础上，基于客户关系管理的视角，剖析了顾客创新的内涵、本质、动因与收益，探索了创造性认知过程与顾客创新过程和机制，挖掘了创新型顾客的典型特征，探索和识别了顾客在设计和完成创新任务过程中的关键影响因素（顾客相关因素、企业相关因素等）及其相互影响，研究了它们对顾客创新行为模式和顾客创新绩效、企业创新绩效和经营绩效的影响，揭示出创新型顾客的管理流程与管理方法，探讨了顾客与企业共同创新的模式与框架，从而为构建起理解顾客创新与创造行为的基本理论体系、丰富消费者行为研究与客户关系管理的相关理论与实践、推动顾客创新研究与顾客知识管理研究、提高我国企业的自主创新能力和顾客知识管理能力提供了新的思路和奠定理论与实践基础，为不断营造和强化我国企业的可持续竞争优势提供了新的思路。其中，发表英文与中文核心期刊论文30篇（四篇发表在管理世界上），国际会议论文20余篇（19篇是 EI检索），并获得教育部高等学校科学研究优秀成果奖（人文社会科学-著作类）。
结论摘要：
英文主题词Customer innovation; customer relationship; innovative customers; cognitive process; innovation performance
成果综合统计
期刊论文
会议论文
专利
获奖
著作
期刊论文
会议论文
The empirical study of comparative advantage of Chinese and Indian service industries: A comparative
Managing Customer Relationship Capability for Superior Customer Asset: An Empirical Study in Busines
The antecedents and consequences of relationship strength: A disaggregated approach in the context o
Customer Asset Management Capability: Measurements and performance implications based on China firms
The Role of Subsidiary's Innovativeness in Affecting the Satisfaction with Knowledge Transfer in Mul
Managing Customer Relationship Activities for the Favorable Relationship Strength: a Competence-base
The effectiveness of returns policy on the performance of newsvendor supply chain under retailer ris
Consumer creativity, participation and satisfaction: The influence of domain knowledge in service co
The influence of service design on public-perceived administrative service quality: The moderating e
The Application and Validation of Two-Factor Theory to the Design of Service Guarantee for Online St
Customer Asset Orientation and Its Impact on the Relationship between Market Orientation and New Pro
How Corporate Entrepreneurship Impacts Market Performance: a Disaggregated Approach Based on Evidenc
Customer innovations in the telecommunication service industry: An empical study in perspective of s
International expansion strategy of firms in China: An empirical study on information technology ind
获奖
相关项目
王永贵的项目