旅游业发展效率的测度与分析评价是旅游产业能否成为区域内战略性支柱产业的重要参考依据,酒店业作为旅游业中的重要组成部分,其发展效率的客观评价可以直观的分析酒店业的运营发展状况。利用修正的数据包络分析评价珠江三角洲地区14个城市酒店业的发展效率,分解出技术效率与规模效率对综合效率的贡献。结果表明,珠江三角洲地区14个城市酒店业整体效率偏低,且分布不均匀,较好的城市分布在扇形区域的两端,多数城市的酒店因为规模效率低而导致综合效率低,据此提出了扩大技术效率,合理配置行业资源,提高规模效率,变规模不经济为规模经济,实现综合效率的提升。
The evaluation and analysis of the efficiency of tourism development is the main reference for whether tourism can he a strategic pillar industry. Hotel industry is an essential part of tourism. The objective evaluation of development efficien- cy in hospitality industry can function as a direct analysis of its operation situation. This paper applies the modified data into a- nalysis of the development efficiency of hospitality industry in 14 cities of Pearl River Delta,finding out the technical efficiency and scale efficiency's contribution to comprehensive efficiency. The results are listed as follows :The comprehensive efficiency of the hospitality industry in 14 cities of Pearl River Delta is comparatively low and not evenly distributed, among which the cities of higher efficiency locate at the two ends of the sector area. The nullity of the overall efficiency in most cities is due to the low scale efficiency,based on which the author comes out with the following suggestions:improving the technical efficiency, alloca- ting the industry resources properly, enhancing the scale efficiency, turning the diseconomies of scale into economy of scale and achieving comprehensive efficiency.