中文摘要：

大数据环境下,个人数据的收集、处理、交易和应用趋于频繁,伴随而来的个人数据隐私安全等问题亟待解决。受市场需求、隐私安全需要、数据追踪溯源技术发展及政府深度参与等因素驱动,个人数据溯源管理已具备条件。本文设计了由溯源管理模式、技术支撑体系、政策法规保障体系及追踪溯源管理平台等构成的溯源管理体系,可从产品和数据层面实现个人数据的追踪溯源,为解决个人数据应用与隐私保护这一两难问题提供解决方案。

英文摘要：

Under the environment of big data, personal data transaction is inevitable, and the accompanied security issues of personal data privacy are to be solved. Under the drive of market opportunities, privacy security needs, data tracking and tracing technologies, government participation, personal data can be traced manage qualified. And then, design a system of traceability management, which are composed of traceability management mode, technical support system, policies and reg- ulations security system, and traceability management platform, tracking and tracing of personal data can be realized from the product and data level. Certainly, this system can serve as a total solution for the dilemma of application and protection of personal data.