在云产业背景下.智能手机市场日益成为焦点,新型手机操作系统平台作为智能手机的重要标识而备受瞩目。我国在发展此新兴市场中还处于起步和探索阶段。本文基于SCP模式分析目前新型手机操作系统平台的市场组织特征,并从市场结构、市场行为及市场绩效3方面总结我国发展相关市场存在的问题及市场策略建议,以及服务于云背景下的战略发展。
In the industry of cloud computing, the market of smart phone increasingly comes into focus. New kind of mobile operating system (OS) attracts lots of attention as an important mark of smart phone. Our country is still at the beginning and exploring stage in developing this new market. This paper aims to analyze the market organization of new mobile OS based on SCP, which summarizes existing problems and advises for market strategy in developing relative market from 3 aspects of market structure, market conduct and market performance. It serves the strategic development of new mobile OS in the background of cloud computing in our country.