中文摘要：

目的为了满足消费者对汽车前脸造型设计的情感意象需求,提出了基于推论式感性工学的汽车前脸造型优化设计方法。方法首先对消费者群体进行定位,其次收集并筛选感性词汇和造型样本,然后分解设计要素,建立语义差异轴,最后分析感性词汇与汽车前脸造型设计要素的映射关系,指导汽车前脸造型设计。结论得到了一款符合消费群体满意的紧凑型汽车前脸造型。将推论式感性工学应用到汽车前脸造型设计中,有利于提升消费者对设计产品的满意度。

英文摘要：

In order to design the automobile front face that meet consumers＇ affective needs, the application of infer- ence kansei engineering method in the automobile front face is proposed. Firstly, position on consumer groups; next, gather and screen the kansei words and sample shape; then, decompose typical design elements and establish semantic axis; finally, analyze the correlation between the kansei words and the design elements of auto front face shape to guide the design of auto front face shape. The design of the shape of compact automobile front face is obtained. Applying in- ference kansei engineering in auto front face modelling design is conducive to improve consumers＇ satisfaction for the design product.