中文摘要：

ECR是一种通过供应链管理（Supply Chain Management,SCM）的制造商、批发商和零售商等各自经济活动的整合,以最低成本、最快、最好地实现顾客多样化需求的流通模式,旨在消除整个供应链（Supply Chain,SC）没有为消费者增加值的成本,涉及到SC各个节点组织界面紧密协调与合作。本文通过对ECR系统的研究,建立具有高效反应能力和以客户需求为基础的系统,既提高了供应链的效率又为客户提供了更好地服务。文章通过对48家企业调查问卷,收集与分析资料,建立ECR系统界面的数学模型,借助扎根理论进行分析,提出运营ECR系统应采取的方法,供应链通过这些方法可以以更经济的方式把商品送到消费者手中,满足消费者个性化需求。

英文摘要：

ECR is a supply chain management（Supply Chain Management,SCM）manufacturers,wholesalers and retailers of their respective economic activities,with the lowest cost,fastest,best meet customer demand for the diversification of circulation model,designed to eliminate the entire supply chain（Supply Chain,SC）not for consumers to increase the value of the cost,related to SC each node tissue interface in close coordination and cooperation.This article through to the ECR system research,establish high responsiveness and customer demand based system,can improve the efficiency of the supply chain and to provide better service.This article through to the 48 Enterprises by questionnaire,data collection and analysis,to establish the mathematical model of ECR system interface,using grounded theory analysis,put forward to operate the ECR system should adopt methods,supply chain through these methods can be more economical manner of goods to consumers,to meet consumer demand for personalized.