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Cause MarketinEffectiveness andthe Moderating Role of Price Discounts
  • ISSN号：0022-2429
  • 期刊名称：Journal of Marketing
  • 时间：2014.11
  • 页码：120-142
  • 相关项目：预测和应对产品伤害危机的溢出效应——调节变量和中介变量的作用
作者： Andrews Michelle|Luo Xueming|Fang Zheng|Aspara Jaakko|
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预测和应对产品伤害危机的溢出效应——调节变量和中介变量的作用
期刊论文 31
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