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Mobile Targeting
  • ISSN号：0025-1909
  • 期刊名称：Management Science
  • 时间：2014.6.22
  • 页码：1738-1756
  • 相关项目：预测和应对产品伤害危机的溢出效应——调节变量和中介变量的作用
作者： LuoXueming|Michelle Andrews|Zheng Fang|David Phang|
同期刊论文项目
预测和应对产品伤害危机的溢出效应——调节变量和中介变量的作用
期刊论文 31
同项目期刊论文
Resolve product harm crisis for manufacturing system: A simultaneous equation model
Repair purchase intention in product harm crisis
Dynamic Effects of Quality Improvement on Mobile Phone ManufacturingSystem
Boost Keywords Conversion of Search Engine,
Quantify sales impact of location based advertising
服务补救措施的长期效果研究
基于向量误差修正模型的位置广告效果研究
Cause MarketinEffectiveness andthe Moderating Role of Price Discounts
Geo-Conquesting: Competitive Locational Targeting of MobilePromotions
Optimizing Advertising Using Wireless Communication Technology: AZero-inflated Poisson Approach
CSR策略修复产品伤害危机后品牌信任的效果研究——调节变量和中介变量的作用
竞争品牌应对策略对产品伤害危村负面溢出效应的影响
Mobile adverting: The new promising marketing channel
产品伤害危机属性对横向溢出效应的影响研究——产品相似性和企业声誉的调节作用
Measuring Dynamic Sales Impacts of LBA Using WirelessCommunication Technology
Sales Impacts of Location Based AdvertisingUsing Wireless Communication Technology
Design Location-specific Advertising with Wireless TelecommunicationTechnology
How to Design MobileAdvertising: A Field Experiment with WirelessTelecommunication Technology
A VARX Measurement of Advertising’s Spillover Effect across ITTechnology and Wireless Communication
产品伤害危机溢出效应的发生条件和应对策略研究——预判和应对其它品牌引发的产品伤害危机
渠道迁移策略的效果对比——基于PVAR模型的通信行业实证研究
竞争品牌应对策略对产品伤害危机负面溢出效应的影响
相似性对危机溢出效应的影响研究