中文摘要：

在电子商务背景下,以Drop-shipping模式下的一个两级供应链为研究对象,着重探索供应商的经营决策。在这种模式下,电子零售商主要负责产品的宣传和销售工作,并将订单传递给供应商,由供应商完成生产和配送。但是由于电子商务的复杂性,供应商并不能对零售商的广告信息进行全面掌握,故供应商需要考虑如何通过制定批发价格来激励零售商的广告行为。基于Stackelberg博弈模型,研究供应商（领导者）在面临零售商（跟随者）不对称的广告信息时如何制定产品的批发价格和配送水平,以及电子零售商的广告策略。最后,通过仿真模拟的方法探讨了各决策主体的利润变化规律以及供应链的协调和优化策略。

英文摘要：

For the two-level Drop-shipping supply chain in e-commerce,this paper studies the supplier＇s operations decisions.In this model,e-retailer,who is mainly in charge of product promotion and sales,places orders from supplier.Then the supplier is responsible for production and distribution.Due to the complexity of e-commerce,the supplier fails to fully grasp the retailers advertising information,thus the supplier needs to consider how to encourage the retailers advertising behavior by setting the wholesale prices.Based on Stackelberg game model,this paper studies how the supplier（the leader）determines the product prices and distribution level in the face of retailer（follower）under asymmetry advertising information.At the same time,this paper also studies e-retailer advertising strategy,and discusses the profit variation rule of each decision-making entities,the coordination strategy,and the optimal strategy of the supply chain through simulation.