中文摘要：

产业化语境下我国影视生产状况，其美学选择呈现为以下几个显著的特点：一是审美内容由同质化向多元化发展，二是影视叙事的线性化向非线性化发展，三是人物形象从简单化向复杂化发展，四是审美表现上呈现为单一化向杂糅化发展。这种美学上的变化和发展有其深刻的历史原因和产业背景。更为深刻的是，这种美学上的变化呈现出鲜明的标准化和伪个性化特点，其背后渗透着商业运作、精心计算和资本增值的意识形态。

英文摘要：

The Production of our country＇s film and television has notable features as following： First, aesthetic contents have been developed from homogenization to diversification. Secondly, Screen narrative has been developed from linearization to non-linearization. Thirdly, Characters have been developed from over-simple to complication. Fourthly, Aesthetic manifestation has been developed from simplification to hybridization. Such kind of aesthetic changes and developments have it＇s historic reasons and industrial background. More important, Such kind of aesthetic changes have taken on features like standardization and false personality and The ideology of business operation, careful calculation capital appreciation has been filtered into such aesthetic changes.