中文摘要：

产业机制下文学文本的审美风尚与纯文学写作的审美趣味区别甚大，传统文学写作中“雅”是共同的审美标签，而产业机制下的文学写作，“俗”是最直观的审美追求。从审美意识、审美风貌、审美结构三个方面来分析当产业机制进入文学写作后的美学变化，揭示其变化规律，为产业化机制下的文学写作提供理论思考，具有重要的现实意义和学术价值。

英文摘要：

The aesthetic fashion of literary text is quite different from the aesthetic taste of pure literary writing in the perspective ofindustrialization mechanism. ＂Elegance＂ is viewed as a common aesthetic label for tradi- tional literary writing while ＂vulgarity＂ as an intuitive aesthetic pursuit for the literary writing in industrialization mechanism. It is of great practical significance and academic value to offer a theoretical approach to the literary writing in industrialization mechanism by analyzing the aesthetic evolution and disclosing its laws from the angle of aesthetic consciousness, aesthetic style and aesthetic structure when the industry mechanism is involved in literary writing.