中文摘要：

新媒体技术的日益普及和发展,拓宽了廉洁教育的渠道,丰富了廉洁教育的内容,但也极大改变了获取信息的方式,给大学生廉洁教育带来了新的挑战。调查发现,大学生廉洁意识普遍不高,廉洁教育存在方式僵硬单一、内容单薄生涩、长效机制缺乏、呈现孤立化态势等问题,迫切要求建立起系统的、完整的廉洁教育内容体系,打造即时性网络沟通平台、构筑正面的新媒体舆论场,构建全员化廉洁教育队伍、积极开展新媒体素养教育,探索生活化廉洁教育模式、引导大学生开展自我教育,掌握廉洁教育的话语体系、创建双向互动主体间模式,进一步提高大学生廉洁教育工作的科学化水平。

英文摘要：

The popularization and development of the new media technology broaden the channels of financial probity education and enrich its contents. Moreover,it greatly changes the way to get information,which has brought new challenges to financial probity education of university students. The college students＇ consciousness of probity is generally low in the new media environment. The content and way of probity education are stereotypical. Universities lack long-term mechanism in maintaining a systematic probity education. All these urge to establish a systematic financial probity education. The new system creates an instant network communication platform,constructing a positive new media field and a whole probity education team. In addition,universities should actively carry out new media literacy education,exploring vivid probity education pattern,guiding students to develop self-education,and building a two-way interaction mode between individuals.