中文摘要：

交通诱导管理的效用解析研究由于缺乏对出行者行为研究的理论支撑，研究成果缺乏说服力。而出行行为研究由于涉及多门学科，研究的广度和深度难以控制，因此，许多学者都把研究精力放在了基于活动的出行需求建模的研究上，而忽略对于行为机理的解析。本文在结合前人研究的基础之上，提出了出行行为理论研究的框架体系；并运用管理学、心理学以及行为科学的方法，解析了出行需求产生机理，构建了出行需求产生的概念模型；分析出行决策的思维过程，并把出行决策过程结构化；探索出行者的心理活动及行为偏好。期望本文的研究成果能够成为交通诱导管理效用解析研究的基础理论，并为交通需求管理提供理论支撑。

英文摘要：

The research of traffic guidance management efficiency is unconvinced because of lack of the traveler＇ s choice behavior theory＇ s support. And at the same time, the breadth and depth of research on traveler＇ schoicebehavioraredifficult to control because the theory involves many other disciplines. So many scholars have concentrated on the study of demand modelling, and ignored the behavior mechanisms. Based on the former study, the paper conducts the theoretical research framework system, describe the trip demand generated mechanisms, and set up a concept model using the theory of management science, psychology and behavior science. The paper also analyzed the process of decision-making, and made the trip process structured. After that, the paper went on a journey of exploration activities in the psychological and behavioral preferences of trip. The results can be a basic theory of traffic guidance management efficiency and provide theoretical support for traffic demand management.