旅游属性研究是旅游学研究的基础性课题,引发了学术界的广泛关注,出现了经济学派、社会学派、哲学学派和综合学派等诸多不同观点。文章从旅游活动的主体-旅游者视角出发,将旅游的内容划分为旅游服务和旅游吸引力两个方面,将旅游者重游倾向和口碑宣传作为旅游经济属性的重要体现,并将旅游者生活幸福感作为旅游社会属性的重要体现,构建了旅游属性理论模型。通过对厦门市旅游者调查获取基础数据,采用结构方程模型方法,对旅游属性的理论模型进行实证检验。研究发现,旅游服务和旅游地吸引力对旅游的经济属性、社会属性均有显著正向影响。表明旅游的经济属性和社会属性并不是相互冲突、相互矛盾的,反而是相互融合、相互促进的。旅游既具有经济属性,又具有社会属性,源于旅游现象本身的复杂性。
The study of the tourism attribute is a basic research subject of tourism study. It attracts more and more researchers' widespread attention, and many different scholar view sarise, such as economics school view, social school view, philosophical school view and comprehensive school view. From the tourist perspective, this paper divides tourism content into two aspects, namely, tourism services and tourism attraction. At the same time, this paper takes revisit tendency and word - of - mouth as the important manifestation of economic attribute of tourism, and tourist subjective well - being as social attribute of tourism. Based on this, this study constructs a tourism attribute theoretical model. Using structural equation model, the theoretical model is empirical- ly tested by 541 samples in Xiamen city, a famous city of tourism destination of China. Results indicate that tourism services ( service fairness, service quality) and destination attraction (destination reputation) positively influence economic attribute of tourism (revisit tendency, word -of- mouth) and social attribute of tourism (subjective well -being), which mean that both of economic and social attribute of tourism are confirmed. Therefore, this paper suggests that economic attribute and social attribute of tourism do not conflict with each other. On the contrary, they are mutual integration and promotion. The economic attribute reflects the functional attribute of tourism, and social attribute indicates the utility attribute of tourism, and they reveal tourism attribute from different perspectives. Tourism not only has economic attribute, but also has social attribute, the reason is tourism phenomenon itself is very complex. Limitations are noted, and future research directions are suggested.