在回顾中国旅游年主题发展脉络及其特征总结的基础上,对旅游年主题影响下的中国入境旅游发展进行分析。1从时间维度,旅游年主题对引导入境旅游吸引力提升发挥明显作用,同时对中国旅游发展呈现的异向内增长、异向外增长、协同内增长、波动内增长阶段性梳理后发现,相对国内旅游快速发展,入境游客增长率日益趋于落后状态。2从空间维度,旅游年主办地点主题导向及凝聚分布特征,能够较好实现对主题内涵阐释及发挥地区资源优势的"双赢"目标;旅游年主办地点对入境旅游发展的空间影响存在"斑块—廊道—基质"演化特征,同时旅游年主题在国内外宣传和推广中,对增强入境旅游抵抗风险的隐性效应、优化客源结构及国际旅游形象提升等表现较好。最后,基于以上分析,提出旅游年主题选取、活动创新等促进入境旅游发展的建议。
The paper analyzes development of inbound tourism in China under the influence of tourism theme,(1) from the dimension of time, the tourism theme plays a distinct role in guiding the promotion of attraction to tourists inbound, at the same time, the development of Chinese tourism presents characteristics of inward growth in different directions,outward growth in different directions, inward growth in synergy with and inward fluctuated growth. The growth of inbound tourists attends to lag behind against the rapid development of domestic tourism;(2) from the dimension of spatial, the oriented and aggregation distribution characteristics of host site of tourism theme can achieve the"win-win"goal between interpretation of theme and use of regional resources superior; host site of tourism theme has influence on inbound tourism in spatial evolution features of"patch-corridor-matrix". Finally, based on the above analysis, the paper puts forward suggestions on theme selection, activity innovation to promote the development of inbound tourism.