中文摘要：

以信息整合理论为基础，验证了一个跨国并购对本土品牌国际化形象提升效应的模型。发现本土品牌跨国并购对其国际化形象的提升效应来自三方面：一是本土品牌并购前国际化形象的迁移效应；二是被并购方品牌并购前国际化形象的迁移效应；三是消费者对并购事件态度的溢出效应。研究还发现与被并购方品牌相比，本土品牌并购前的国际化形象有更强的迁移效应，这种迁移效应受消费者民族中心主义的负向调节。

英文摘要：

Based on information integration theory, this paper tests the enhancing effect of transnational M＆A on merger brand＇s international image. It finds that the merger brand＇s international image is influenced by its international image before M＆A, the merged brand＇s international image before M＆A, and consumers＇ attitude toward the M＆A event. Additionally, it finds the merger brand＇s international image before M＆A has more influence than the merged brand. Consumer＇s ethnocentrism has a negative moderating effect on the relationship between the merger brand＇s international image before M＆A and after M＆A.