中文摘要：

住宅产业化发展进程中,住宅项目所带来的＂生态不经济＂、＂低碳高成本＂的现实困境严重影响着市场主体发展住宅产业化的动力与积极性.为解决此现实窘境,在构建住宅项目生态价值链基础上,从经济、生态、资源、环境、运营、技术等维度来剖析住宅项目生态价值链的构成要素,创建住宅项目生态价值链的熵权-模糊测度模型,并以算例演示了测度模型的算法,提出优化住宅项目生态价值链的对策建议.

英文摘要：

The housing industrialization motivation and enthusiasm are disturbed seriously by the practical problems of ＂ecology but uneconomic benefit＂ and ＂low carbon but high cost＂ in the process of its development. In order to solve the realistic predicament, the ecological value chain in residential projects is constructed, and the detailed elements are analyzed from the perspective of economy, ecology, resource, environment, operation, technology and so on. Based on this, the Entropy-Fuzzy measure model of ecological value chain in residential projects is created, and then an example to demonstrate the measurement model is simulated. The recommendations are put forward to optimize the ecological value chain in residential projects.