中文摘要：

针对大学生方便面购买偏好问题,在对大学生方便面市场进行分析的基础上,选取对购买产生主要影响的4个属性,通过正交设计虚拟16种产品组合,利用联合分析法得出了大学生对方便面的购买偏好,并提出按照地区口味偏好设计不同的口味、整数定价等新产品开发建议。

英文摘要：

In view of college students＇ instant noodles purchase preference, on the basis of the analysis of the instant noodle market of university students, four attributes which have the main influence on the purchase are selected. Through the orthogonal design of 16 kinds of virtual product portfolio, the preference of instant noodles is obtained by using the joint analysis method. It proposes some new product development suggestions, such as different tastes, integer pricing and so on.