中文摘要：

近年来,青藏地区生态旅游逐渐成为国内乃至国际旅游业中的热点。青海和西藏在生态旅游方面的竞争与合作,必然成为青藏生态旅游开发和研究中的一个重要问题。本文在旅游空间结构理论和旅游形象理论的基础之上,对青藏地区的生态旅游竞合策略进行了探讨。

英文摘要：

In recent years,the Qinghai-Tibet eco-tourism gradually become domestic and international tourism hotspot.Qinghai and Tibet ecological tourism in the competition and cooperation,and inevitably Qinghai and Tibet eco-tourism development and research will become an important issue.Based on the spatial structure of tourism theory and the theory of tourism image,the eco-tourism competition strategy of Qinghai-Tibet area was discussed.