中文摘要：

通过考察国内某大型设计企业2000—2013年的服务创新历程,发现设计企业的服务创新具有四个阶段,分别对应＂单项设计服务＂＂纵向一体设计服务＂＂横向跨界设计服务＂＂设计管理服务＂等设计服务内容,以及＂对象层面＂＂流程层面＂＂情境层面＂＂整合层面＂等设计服务理念。其中,设计服务内容与设计服务理念相互依存、密不可分。此外,四个阶段的设计服务创新模式也并非固定,而是依次呈现出＂基于主导专家＂＂基于支持技术＂＂基于业务团队＂＂基于联盟网络＂等相异类型,服务创新模式影响了同阶段的设计服务内容与服务理念再而作用于企业的服务绩效。服务创新模式的演化过程是设计企业服务跃升的内在机制。

英文摘要：

Through a longitudinal case study（2000-2013）of a Chinese large design enterprise,it was found that there are four stages in the process of design enterprises＇ service innovation, which correspond to the four design service contents—＂single design service＂＂vertical integration service＂＂cross-boundary service＂and ＂design management service＂,and to the four design service concepts—＂object level＂＂process level＂＂context level＂and＂integration level＂.The design service contents are dependent on and inseparable from the design service concepts.Moreover,the service innovation models at the four stages are varied,which manifest themselves with the model of leading experts,the model of supporting technology,the model of business team and the model of alliance network.Each model of service innovation impacts design enterprises＇design service contents and service concepts,which then enhances design enterprises＇performance.The evolution process of service innovation models is an internal mechanism for promoting design enterprises＇service.