中文摘要：

提出了设计创新和培养设计师创造力的重要性,然后从更新设计理念、求异发散、模拟仿生、比较借鉴等4个方面论述包装造型的设计创新思路,通过提高设计师的创新能力,推动包装的设计发展,以适应世界新经济的竞争、创新设计的竞争。

英文摘要：

The significance of design creation and the creativity of designer were emphasized. The creative design way of packaging models was discussed from four areas including design ideology renewal, diversification and differentiation, simulation and bionics imitation, and comparison reference. It was put forward that improving the creativity of designer can speed up the development of packaging design and increase economic and design competition power.