中文摘要：

基于河南、山东、江苏、浙江、黑龙江等5个典型农业生产省份100个行政村986个样本农户的调查,以计划行为理论为理论支撑,结构方程模型为分析工具,深入探讨了农户农药施用行为的传导路径,并分析了影响农户规范施药行为的主要因素。结果显示：知觉行为控制、行为目标、行为态度和主观规范与农户规范施药行为呈显著正相关,其中,知觉行为控制对其规范施药行为的影响最大,其次为行为态度。基于此,文章提出,政府应为农户提供针对性的农药施用相关知识培训和技术指导,提高农户对规范施用农药的认知水平,完善相关法律法规,加强对农户施药行为和对农药经销商的监管,规范农村农药市场以有效规范农户施药行为。

英文摘要：

Based on a survey data of 986 farmer households in 100 administrative villages from 5 typical agricultural production provinces in China such as Henan,Shandong,Jiangsu,Zhejiang and Heilongjiang,taking the theory of planned behavior and structural equation model,this paper analyzed the conduction path of farmers＇ pesticide application behavior and discussed the main influencing factors of farmers＇ regulating pesticide application behavior.The results showed that the perceived behavior control,behavior goal,behavior attitude and subjective norm was significantly positively related to farmers＇ regulating pesticide application behavior,the influence of perceived behavior control was the largest,followed by behavior attitude.To regulate pesticide application behavior effectively,the paper proposed that the government should provide farmers targeted pesticide application knowledge training and technical guidance,improve farmers＇ the cognition of regulating pesticide application,perfect relevant laws and regulations,strengthen the supervision of farmers＇ pesticide application behavior and dealers of pesticides,and regulate rural pesticide market.