中文摘要：

提出了产品造型设计形态传承度的概念,阐述了产品形态传承的基本思想,并基于感性工学原理从设计语意的量化上确定了形态传承的判据,提出了形态传承的评价与优化方法。该研究为设计师进行品牌产品造型设计提供了概念生成的理论依据,也为品牌产品造型辅助设计系统的开发奠定了理论基础。

英文摘要：

A new concept,product configuration design ＂inheritance degree＂ was proposed,analyzed and constructed rationally the basic thoughts of product configuration inheritance,based on principles of kansei engineering to ensure the criteria of inheritance from quantizing design semantics.A method of evaluation and optimization of the morphological criteria was put forward.The research provides the theoretical basis of the generation of concepts for designers to exploit brand products and lays a theoretical foundation for the development of brand product configuration design of auxiliary system.