中文摘要：

源于美国司法实践的本身违法原则和合理原则对于转售价格维持行为虽然都可适用，且利弊分明，但相对而言，由于合理原则能够兼顾转售价格维持行为的合理性因素，更适合作为转售价格维持的反垄断规制原则。我国有必要从现有的竞争政策出发，选择合理原则作为转售价格维持反垄断规制原则，同时对“合理原则”的适用径路进行全面的设计。一方面，鉴于合理原则的不确定性，通过实施细则的形式明确合理原则的审查标准。另一方面，为使《反垄断法》规则能够更好地适用于合理原则的分析径路中，建议完善豁免制度和程序制度。

英文摘要：

Per se rule and the rule of reason applied to Resale Price Maintenance （＂RPM＂）. originated from judicial practice can both be the rule of reason considering the RPM＇s rational factors can be more suitable as the rule of RPM＇s regulation. We should take the existing competition policy as the starting point, and choose the rule of reason as the rule of RPM＇s regulation, and comprehensively the design a pathway to apply the rule of reason. On the one hand, because of the uncertainty of the rule of reason, viaing the form of implementing rules makes standard of review of the rule of reason clearly. On the other hand, in order to let ＂Antitrust Law＂ rules better apply to the pathway analysis of the rule of reason, we should improve the exemption system and the procedure system.