中文摘要：

本身违法原则和合理原则对于转售价格维持行为虽然都可适用,且利弊分明,但相对而言,由于合理原则能够兼顾转售价格维持行为的合理性因素,更适合作为转售价格维持的反垄断规制原则。从我国近年来发生的＂茅台、五粮液案＂和＂锐邦诉强生案＂来看,执法机关、司法机关分别适用不同的规制原则,暴露的问题颇多。我国有必要从现有的竞争政策出发,选择合理原则作为转售价格维持反垄断规制原则,同时对＂合理原则＂的适用径路进行全面的设计。

英文摘要：

Per se rule and the rule of reason are originated from judicial practice, which can be applied to Resale Price Maintenance （＂RPM＂）. Considering to the RPM＇s rational factors, the rule of reason can be more suitable as the rule of RPM＇s regulation. According to the latest ＂Maotai ＆ Wuliangye case＂ and ＂sharp State v. Johnson case＂, law enforcement and judicial organs are applicable to different regulation principles respectively, which have exposed many problems. Taking the existing competition policy as the starting point, the rule of reason should be chosen as the rule of RPM＇s regulation, and a pathway to applying the rule of reason should be designed comprehensively in order to solve these problems.