中文摘要：

本文从信息学视角出发,详细分析了微博意见领袖行为规范的形成、影响因素和彼此的关联。首先,从信息-知识转换角度构建了微博意见领袖行为规范的理论模型;其次,从信息伦理学角度,构建了微博意见领袖行为规范的影响力框架;接着,对构建的理论模型和影响力框架进行了关联,验证了彼此的关系;最后,对相关问题进行了讨论与分析。研究有助于正确认知微博OL行为规范,为政府、社会、微博平台对微博秩序管理提供借鉴。

英文摘要：

From the perspective of informatics, the formation and influencing factors of norms of micro blog opinion lead-ers＇ behaviour and the relationship between them are analysed in this paper. First, the theoretical model of norms of microblog opinion leaders＇ behaviour is constructed based on the information knowledge transformation. Second, the influenceframe of norm of micro blog opinion leaders＇ behaviour is built based on the information ethics. Then, the relationship of thetheoretical model and the influence frame are carried out to verify the relationship of each other. At last, related issues arediscussed and analysed.