基于文献综述,从商业模式的概念来源、理论基础、本质及其与战略的关系4个方面,厘清商业模式概念,为未来研究奠定基础.
Based on the literature review,this paper explores the concept source,theoretical basis and essence of business model and the rela tionship between business model and strategy to clarify the concept of business model for future research.