中文摘要：

本文从品牌管理的视角对美国电视媒体网站进行深入分析，研究表明电视媒体网站是电视媒体的品牌延伸，专注于电视媒体网站的建设有助于培育电视媒体品牌。本文的观点期望为国内相关理论研究和实践工作提供一点启示。

英文摘要：

A deep analysis on television websites of USA was processed from the view of brand management, the result shows that television websites are the brand extension of television media, and the television websites＇ construction is important to build a strong television media brand. Some enlightenment from this paper to domestic related research and practice is expected.