中文摘要：

本文将自有品牌界定为一般自有品牌和个别自有品牌，进而据此将自有品牌忠诚分为一般自有品牌忠诚和个别自有品牌忠诚，然后探讨2-梯队自有品牌的感知质量和感知价值，以及消费者的自有品牌知识和自有品牌态度对商店忠诚的影响作用。研究发现，低价格梯队和中间价格梯队的自有品牌都能够创建消费者的个别自有品牌忠诚和商店忠诚。

英文摘要：

This article defines store brand for generic and individual store brand, and according to this definition classifies store brand loyalty into generic and individual store brand loyalty. It then explores the influence of 2-tier store brands＇ perceived quality, perceived value, consumers＇ store brand knowledge and attitude on generic and individual store brand loyalty and store loyalty. This article finds that low-price-tier and middle-price-tier store brands both can build individual store brand loyalty and consumers＇ store loyalty.