中文摘要：

SHI Wenhua, is an Associate Professor of service marketing at the School of Economics and Manage- ment of Beijing University of Posts and Telecommuni- cations, China. He has published more than ten theses as first author in many journals and conferences and eight of them can be retrieved by Chinese Social Sci- ences Research Evolution Center （CSSCI） or the Engi- neering Index （EI） journals. Email： ebiz@ bupt.edu.cn ZHANG Xiaohong, is an Associate Professor at School of Economics and Management in Beijing University of Posts and Telecommunications, China. His research interests include data mining, business intelligence and complex networks. He has published more than twenty papers in academic journals and international aca- demic conferences in recent years. ＊The corresponding author. Email： zhangxiaohang@bupt.edu.cn GONG Xue, is a graduate student at School of Eco- nomics and Management at Beijing University of Posts and Telecommunications, China. LV Tingjie, is a Professor in School of the Economics and Management, Beijing University of Posts and Telecommunications （BUPT）, China. Currently, he is an Assistant President of BUPT and Director of the E-Commerce Research Center of BUPT. His current research interests include E-commerce, mobile commerce, information systems management, communications management, etc. He has published a number of papers in international journals and conferences, and authored several books in China.