中文摘要：

近年来，随着森林旅游的兴起，竹海旅游发展迅速，并成为森林旅游产品开发的重要类型。但目前竹海旅游开发存在着主题欠明显、体验产品同质化、体验类型单一等问题，亟需进一步改善。从旅游体验视角，在分析竹海旅游体验要素的基础上，构建竹海旅游产品开发模型。以宜兴竹海景区为例，从竹文化、竹科学、竹娱乐、竹主题、竹生态等5个方面探讨竹海旅游产品的开发，以期为竹海景区开发提供新思路。

英文摘要：

In recent years, with the emergence of forest tourism, Zhuhai tourism has developed rapidly and became an important types of forest tourism product development. But there are many problems in Zhuhai tourism development, such as theme of less obvious, experience product homogeneity, single type of experience, such issue that needs further improvement. From the perspective of tourism experience, based on analysis the experience elements of Zhuhai tourism, builds Zhuhai tourism product development model. Take the scenic area of Yixing Zhuhai for example, from five aspects like the Culture of bamboo, bamboo science, bamboo entertainment, bamboo theme and bamboo ecology, discuss the development of Zhuhai tourism product, and wish to provide a new ideas to the construction of Zhuhai scenic area.