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中文摘要：
顾客感知价值是决定用户采纳行为的关键因素，而行为科学认为顾客感知价值依赖于用户的使用情景，不同的使用情景会形成不同的顾客感知价值。构建了一个基于使用情景的移动互联网用户采纳模型，研究了使用情景对用户感知实利价值、享乐价值和采纳意向的影响。对收集的491份有效样本数据的结构方程分析。结果表明，‘使用情景不仅对采纳意向存在直接影响，且还通过感知移动性、感知愉悦和沉浸体验对采纳意向有间接影响。
英文摘要：
The most important factor in determining consumer＇s adoption or use behavior is perceived value. Behavioral literature found that use context has influence on consumer＇s value perceptions and therefore affects adoption. This paper develops a model of mobile inter- net adoption by focusing on the impact of use context on consumer＇s value perceptions and adoption behavior. Using data collected from 491 mobile internet users,the structural equation analysis results demonstrated that use context not only directly affects adoption behavior, but also indirectly influences adoption from perceived mobility, perceived enjoyment, and flow experience.
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