欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
缺乏对移动证券的信任是影响股民采纳的一个主要障碍,探讨移动证券初始信任的决定因素,对于指导业界制定合理的策略建立信任、吸引更多股民的采纳具有重要意义。本研究构建了一个初始信任的综合模型,分析了七个前因变量（无所不在、信息质量、兼容性、感知的声誉、感知的大小、结构保证和信任倾向）对移动证券的初始信任的影响。采用结构方程技术对模型进行了实证检验和分析。研究发现,股民对移动证券的初始信任主要受信息质量、无所不在、兼容性、结构保证和信任倾向的影响。最后提出了对策建议以及进一步研究的方向。
英文摘要：
Lack of trust is a prominent hindrance to consumer adoption of mobile brokerage service.In order to guide brokerage firms to make a set of manageable strategies to build such trust and attract greater acceptance,it is important to identify the determinants of consumers＇ initial trust formation of mobile brokerage service.This study builds a comprehensive model of initial consumer trust in mobile brokerage service and considers the effects of seven antecedent variables（perceived ubiquity,information quality,compatibility,perceived reputation,perceived size,structural assurance and disposition to trust） on shaping a consumer＇s initial trust in mobile brokerage service.We test the proposed model through a questionnaire survey and use structural equation modeling techniques to analyze the causalities.The results indicate that the initial trust is mainly affected by perceived ubiquity,information quality,compatibility,structural assurance and disposition to trust.The findings provide useful suggestions and implications for the academician and practitioners.
同期刊论文项目
同项目期刊论文
A study on factors that affect users' behavioral intention to transfer usage from the offline to the
Cultivating the sense of belonging and motivating user participation in virtual communities: A socia
Assessing the effects of service quality and justice on customer satisfaction and the continuance in
Enhancing perceived interactivity through network externalities: An empirical study on micro-bloggin
Why do consumers adopt online channel? An empirical investigation of two channel extension mechanism
Knowledge sharing in information system dev elopment teams: examining the impact of shared mental mo
The impact of IT capabilities on firm performance: The mediating roles of absorptive capacity and su
Dynamics between the trust transfer process and intention to use mobile payment services: A cross-en
Examining mobile instant messaging user loyalty from the perspectives of network externalities and f
What affects information systems development team performance? An exploratory study from the perspec
Mobile payment services adoption across time: An empirical study of the effects of behavioral belief
From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect
Internet inequality: The relationship between high school students' Internet use in different locati
Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in Ch
Exploring Factors Affecting Chinese Consumers' Usage of Short Message Service for Personal Communica
Empirical investigation of customers’ channel extension behavior: Perceptions shift toward the onlin
What makes them happy and curious online? An empirical study on high school students' Internet use f
A study on factors that affect users’ behavioral intention to transfer usage from the offline to the
Examining mobile instant messaging user loyalty from the perspectivesof network externalities and fl
An integrated real options evaluating model for information technology projects under multiple risks
期刊信息
位置：