商业模式创新是企业本源的创新,是企业一切创新活动的基础和盈利的保障.目前,学术界和实业界对于商业模式创新仍然缺乏有效的方法和工具,在回顾商业模式相关文献的基础上,以电动汽车产业的商业模式创新为例,通过基元理论和可拓变换理论建立了流程化、形式化的商业模式创新方法.研究不仅丰富了商业模式理论,为商业模式创新提供了新的方法,同时对于丰富完善管理可拓工程理论也具有重要的意义.
Business model innovation is the most original enterprise innovation,which is the base and security to the profitability of all enterprise innovation activities.Currently, there is a lack of effective methods and tools for business model innovation in academia and practice.Based on the literature review,this study takes the business model innovation for electric vehicle industry as an example,and constructs a processed and formalized business model innovation approach.This study not only enriches the business model theory and provides a new business model innovation approach,but also has great significance to the enrichment of extension engineering theory.