中文摘要：

通过由WAP（无线应用通讯协议，Wireless Application Protocol）网站所提供的手机用户上网点击流数据研究了网站粘性（Stickiness）与购买量之间的关系。研究结果表明网站粘性的三个方面（访问频率、访问持续期和访问深度）与购买量之问存在显著的正相关关系。

英文摘要：

In order to fill in the gap, this paper uses the WAP site click stream data to capture the users＇visit behavior. Then it examines the relationship between stickiness and purchase quantity. Results show the typical visi- tor is experiencing a gradual slowdown in visiting rate over time, and the correlations between stickiness （ visit frequency, visit duration, visit depth） and purchase quantity are significant.