中国CPA业的发展需要这一行业的产品具备差异化的特质,而声誉是产品差异化的一个重要因素。本文对中国CPA业声誉的现实进行考察,并分析其投资行为,对营造CPA业的良好声誉具有积极的现实意义。
China' s CPA needs difference, and reputation is an important factor in aspect of difference. This paper investigates the CPA' s reputation and analyzes its investment, which is actively and really significant to have a good reputation for CPA.