约瑟夫·奈(JosephS.Nye)是在继承西方传统权力思想的基础上,与其他学派辩论中提出和发展了“软力量”思想,为美国的未来发展献言献策。“软力量”、“巧实力”、“网络权力”成为引领时代的学术话语之一。约瑟夫·奈自称是自由主义化的现实主义者。约瑟夫·奈使用“软力量”、“巧实力”、“领导力”、“环境智慧”和“网络权力”等都是围绕如何维护美国在世界上的领导地位这个主题来进行的。约瑟夫·奈和其他学者一样,不可能脱离自己所生活的社会环境而进行学术研究,其“软力量”思想有明显的价值取向,是围绕如何维护美国在世界上的领导地位这个主题来进行的,包含着美国式的价值判断、思维方式,体现了美国的意识形态和价值观。
"Soft power"," smart power" and "network power" have become one of the leading time academic discourse. Jo- seph S. Nye 's use of "soft power", "smart power" and "network power" are to protect the United States of Americag leadership in the world. Joseph S. Nye and other scholars could not carry out academic research from their own social environment. Joseph S. Nye "soft power" thought is to maintain the theme of American leadership in the world , contains tthe United States of Americag way of thinking, and reflects the the United States of Americag ideology and values.