中文摘要：

民族民间工艺美术是农耕时代造物文化的产物,它与各族人民的衣、食、住、行、用等生产生活发生着密切联系,承载着悠久的民族精神文化和造物文化的精华,是非物质文化遗产的重要组成部分。在我国发达地区先后进入信息社会的今天,民族民间工艺美术面临新的生存考验。从传播学的视角来看,信息化环境下新的文化承载技术与它所负载的文化内容之间出现了新的关系,新媒体·新技术与非物质文化遗产的融合,将给传统文化的传承、利用与创新带来新思维和新契机。

英文摘要：

As the product of creative culture in agricultural era and one important part in intangible cultural heritage,ethnic folk arts have been closely related to the daily lives of each ethnic group carrying the essence of their nationality.In the present information age,the ethnic folk arts and crafts face new challenges some advanced areas in China. From the perspective of communication,a new relationship emerges between the cultural carriers and its cultural content in the information age. With the integration between the new media,technology and intangible cultural heritage,it will bring a fresh mindset and opportunity to the inheritance,application and innovation of the traditional cultures.