中文摘要：

本文以2012年对甘肃省兰州市榆中县水果玉米种植农户的调查数据为基础,探究农户对企业推广服务的满意度及影响因素。分析结果表明,农户认知特征和环境因素对农户满意度评价有着重要影响;企业服务和管理水平在很大程度上影响着农户对企业推广服务的满意度评价;利益关系是决定农户对企业推广服务满意度评价的关键因素。

英文摘要：

Based on the survey data of fruit corn farmers’ household of Yuzhong County in Gansu Province,this paper analyzes farmers’ satisfaction with the extension service provided by agricultural Enterprises and its relevant influencing factors.The analytic result shows that farmer’s cognitive characteristics and environmental factors have an important effect on the degree of their satisfaction;enterprise service and management level determine farmers’ satisfaction with the extension service to a large extent.Being the key factor,the interest relationship plays an important role in the evaluation of satisfaction by farmers.