关系性知识产权对于产业联盟成员间的合作具有积极作用,但也存在风险,需要明确其适用条件。在理论分析基础上,使用心理博弈建模技术,构建包含经济和情感因素的博弈模型,识别了产业联盟中关系性知识产权的适用条件。研究表明:1)合作收益足够大时,使用关系性知识产权是适宜的;2)即使合作收益不充分,在知识产权保护成本和惩罚机制作用下,企业可从关系性知识产权中获得相对大的收益时,使用关系性知识产权是适宜的;3)即使惩罚机制不充分,在情感因素的作用下,关系性知识产权仍可按一定概率、在一定范围内实现。
For Industrial Technology Innovation Strategic Alliance(ITISA), identifying application conditions of guanxi-based IP is important because which has both positive and negative impacts. Using psychological game theory, the paper develops a game model including economic and emotional factors. The equilibrium analysis show that: 1) if the cooperative profit is large enough, guanxi-based IP is appropriate; 2) under effect of IP protection cost and punishment, if firms can get comparatively enough return, guanxi-based IP is appropriate; 3) even punishment is not enough, guanxi-based IP may also to realize within limit range and with certain probability.