创业者已成为我国社会生活中的一大群体,创业如何影响创业者的消费,现有研究却鲜有涉及,本文通过实证得出,选择创业确实会影响家庭消费水平。选择创业家庭的耐用品消费、非耐用品消费和总消费水平高于非创业家庭;随着创业年限增长,家庭的耐用品消费、非耐用品消费和总消费会随之上升;创业年限增长与创业家庭的消费水平呈正相关,创业年限增长对创业成熟期家庭消费的影响更为突出。
ESTP has become an important part of social life in today's China,but little research on how an entrepreneurship choice influences a new ESTP's consumption can be found. This paper proves that an entrepreneurship choice does influence ESTP's family consumption,whose consumption in durable goods,non- durable goods and overall consuming level is higher than normal family. This trend increases as their business continues: Longer entrepreneurship period is positively related to higher consuming level,and it is especially true for those in mature entrepreneurship period.