中文摘要：

随着竞争的日趋激烈和环境的复杂多变，企业必须挖掘社会责任和竞争战略的匹配性和契合点，从而达到实现战略创新、提升竞争力的目的。二者的成功匹配能够实现企业自身资源和外部环境的动态耦合、企业社会责任与企业业务的有机结合及企业产品与服务和社会公众需求的有效对接。基于战略目标的企业社会责任行为会产生独特的顾客价值效应和资源获取的杠杆效应，从而实现产品、制度和组织三个层面的竞争力。低成本、差异化和目标集中战略，都可以通过与企业社会责任的匹配得以实现并强化。

英文摘要：

With the rapid development of changeable environment and fierce competition,in order to innovate competitive strategies and promote competitive forces,corporations should find the matching and accordance between corporate social responsibilities （CSR） and competitive strategies. The match of them will realize the dynamic integration of corporation inner resources and outer environment,the organic combination of CSR and corporation business,the effective joint of corporation products and services with public social demands,etc. Based on strategic goals,CSR behaviors will produce unique consumer value effect and the leverage effect of resource achievement. Thus,competitive power including product-level,institution-leveland organization-level will be realized. Then the strategies of low cost,differentiation and focus can be realized and strengthened by matchingthe CSR and them respectively.