中文摘要：

文章在界定农产品绿色营销概念的基础上,分析了新疆农产品绿色营销的重要性,剖析了新疆农产品绿色营销现状及存在的问题,进而以营销“4P”理论为立足点,探讨了新疆农产品绿色产品策略、绿色价格策略、绿色渠道策略及绿色促销策略.

英文摘要：

This paper based on the conception of green marketing of agricultural products , analyzes the importance of green marketing of agricultural products in Xinjiang, the status and existing problems of it are also analyzed.Using the theory of ＂4 p＂ in marketing as foothold, discusses the green product strategy, green price strategy, green channel strategy and green promotion strategy.